Jim Hammer heads up a trend-setting printing company
in the United States. He invested in the VSOP from Drent Goebel. What were his
motives for changing over to offset and how does he assess the press in day-today
production?
Lead, don’t follow. That is the philosophy of Hammer packaging, a 400-man strong
company based in the Rochester, NY area. The company specializes in film and paper
labels including cut-and-stack, and pressure sensitive.
The company’s growth under current leader Jim Hammer has been impressive to say
the least. He took charge of the company when it was a $ 1 million business and, last
year, it reached the $ 100 million level.
Technology and innovation are key in the company’s growth and are a major part of
Jim Hammer’s vision of industry leadership. A great example of this philosophy is the
company’s investment in a Drent Goebel VSOP press with a 33-inch web width. This
investment was made on the belief that Hammer’s customers would benefit from a
lower cost alternative to gravure printing of shrink labels, while offering a higher quality
option for flexo shrink applications.
Jim Hammer explains: “The technology this press offers is nothing short of
spectacular.” He believes it fits well with the company’s strength in offset printing and
can be counted on to expand Hammer’s range of products and services – one of the
company’s key investment criteria.
A unique value-added alternative
“Our best opportunity to enter new markets that are traditionally serviced by
rotogravure and central impression flexo is to offer a unique value-added alternative for
which we have affinity,” he says.
“With the VSOP we are now offering offset printed shrink sleeves, ROSO labeling, and
high-end roll-fed labeling. Ultimately, we see ourselves expanding into form, fill, and seal packaging as substrate technology grows to require fewer extrusions and more
use of lamination.”
“With this kind of investment we aim to stay ahead of the pack, which is a big challenge
in today’s packaging industry.”Drent Goebel exhibits at booth 1611 during Labelexpo 2008
in the United States. He invested in the VSOP from Drent Goebel. What were his
motives for changing over to offset and how does he assess the press in day-today
production?
Lead, don’t follow. That is the philosophy of Hammer packaging, a 400-man strong
company based in the Rochester, NY area. The company specializes in film and paper
labels including cut-and-stack, and pressure sensitive.
The company’s growth under current leader Jim Hammer has been impressive to say
the least. He took charge of the company when it was a $ 1 million business and, last
year, it reached the $ 100 million level.
Technology and innovation are key in the company’s growth and are a major part of
Jim Hammer’s vision of industry leadership. A great example of this philosophy is the
company’s investment in a Drent Goebel VSOP press with a 33-inch web width. This
investment was made on the belief that Hammer’s customers would benefit from a
lower cost alternative to gravure printing of shrink labels, while offering a higher quality
option for flexo shrink applications.
Jim Hammer explains: “The technology this press offers is nothing short of
spectacular.” He believes it fits well with the company’s strength in offset printing and
can be counted on to expand Hammer’s range of products and services – one of the
company’s key investment criteria.
A unique value-added alternative
“Our best opportunity to enter new markets that are traditionally serviced by
rotogravure and central impression flexo is to offer a unique value-added alternative for
which we have affinity,” he says.
“With the VSOP we are now offering offset printed shrink sleeves, ROSO labeling, and
high-end roll-fed labeling. Ultimately, we see ourselves expanding into form, fill, and seal packaging as substrate technology grows to require fewer extrusions and more
use of lamination.”
“With this kind of investment we aim to stay ahead of the pack, which is a big challenge
in today’s packaging industry.”Drent Goebel exhibits at booth 1611 during Labelexpo 2008
Post a Comment